A niche recruitment agency wanted to grow their inbound lead pipeline but had no structured marketing in place. Their website was outdated, they weren’t actively doing email or content marketing, and the founder was manually following up with leads. They needed clear messaging, visibility, and a marketing engine that could run without hiring a full team. We supported their growth from brand positioning to automated follow-ups:

Brand & Messaging

• Clarified their offer, niche, and key differentiators

• Reworked their value proposition and tone of voice

Website & Funnel Setup

• Designed a clean, conversion-focused landing page with lead capture

• Added trust-building elements like testimonials and success metrics

Email & Content Strategy

• Created a 3-month calendar for LinkedIn posts, newsletters, and blog articles

• Used AI to help generate and repurpose all content efficiently

• Set up AI automation for the future content using the templates that have been approved so all LinkedIn posts, newsletters, and blog articles are automatic and does not require founder time.

Automation Setup

• Built lead nurturing flows: email sequences triggered by form fills

• Automated weekly newsletter from curated industry news

• Connected CRM, website forms, and email platform for tracking and reporting

• SEO optimised articles

Training

• Trained the founder and admin assistant on using prompt templates to adjust future messaging